Privacy Notice

1. Who we are

This Privacy Notice describes how Lucas Guevara, trading as Show Me Marketing 101(“we”, “us”), collects and uses personal data when you visit memarketing.app or use our application (the “Service”). We act as the data controller for the personal data described below.

For questions about this notice, contact us at hello@memarketing.app.

2. Categories of personal data we collect

• Account data: name, email address, password hash, profile photo, timezone.
• Authentication identifiers: Google or Apple account identifier when you sign in with those providers.
• Content you create: projects, leads, calendar events, notes, AI prompts and responses, uploaded media.
• Support messages: emails and any information you send us.
• Usage and telemetry: pages visited, features used, error logs, approximate IP address, device and browser type.
• Cookies and similar technologies: see Section 9.

Payment card and billing data is collected directly by our Merchant of Record, Paddle, and is not stored by us.

3. Why we use your data and our legal basis

• Provide the Service (account creation, sign-in, syncing your content, calendar/CRM features) — performance of our contract with you.
• Security and fraud prevention (rate limiting, abuse detection, audit logs) — our legitimate interest in keeping the Service safe.
• Product improvement and analytics (understanding feature usage, fixing bugs) — our legitimate interest in improving the Service.
• Customer support (responding to your messages) — performance of our contract and our legitimate interest in helping users.
• Marketing emails (only where you have opted in) — your consent, which you can withdraw at any time.
• Legal obligations (tax, accounting, responding to lawful requests) — compliance with law.

4. Who we share data with

• Hosting and backend infrastructure: our cloud hosting and database providers, which store your account and content data on our behalf.
• Merchant of Record (Paddle): for sale of the product, subscription management, payments, tax compliance, invoicing, and refunds. See Paddle’s Privacy Policy.
• AI service providers: when you use AI features, the prompt content and minimum necessary metadata are sent to our model providers (Google and OpenAI via Lovable AI Gateway) to generate a response.
• Email delivery: our transactional email provider for authentication and support emails.
• Analytics: aggregated usage analytics providers (where you have not opted out).
• Professional advisers: our legal, accounting, and tax advisers when needed.
• Authorities: where required by law or to protect our rights.

We do not sell your personal data.

5. International transfers

Our service providers may process data outside your country, including in the United States. Where data leaves the UK or EEA, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

6. How long we keep data

We keep account and content data for as long as your account is active, plus a reasonable period to handle support and legal obligations. When data is no longer needed it is deleted or anonymised. You can delete your account at any time by emailing hello@memarketing.app.

7. Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you.
• Have inaccurate data corrected.
• Have your data erased.
• Restrict or object to certain processing.
• Receive your data in a portable format.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with your local data-protection authority.

To exercise any of these rights, email hello@memarketing.app. We aim to respond within one month.

8. Security

We use appropriate technical and organisational measures to protect personal data, including encryption in transit, encrypted storage at our infrastructure providers, role-based access controls, and audit logging. No system is 100% secure; please use a strong, unique password and keep your credentials confidential.

9. Cookies

We use a small number of cookies and similar technologies:

• Essential cookies — needed to keep you signed in and remember preferences. These cannot be disabled.
• Analytics cookies — to understand how the Service is used.

You can manage cookies in your browser settings.

10. Children

The Service is not directed to children under 16, and we do not knowingly collect personal data from them.

11. Changes to this notice

We may update this notice from time to time. We will post the new version here and update the “Last updated” date.

12. Contact

Lucas Guevara, trading as Show Me Marketing 101
Email: hello@memarketing.app